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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Risdiana Himmati
UIN Sayyid Ali Rahmatullah Tulungagung, Jawa Timur
Economics, Econometrics & Finance Social Sciences

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Efektivitas City Branding Harmoni Kediri : The Service City Dalam Meningkatkan Pendapatan Asli Daerah Kota Kediri Risdiana Himmati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1207.339 KB) | DOI: 10.47467/alkharaj.v5i5.3255

Abstract

Kediri Harmony: The Service City as a new brand for the City of Kediri must be able to describe the potentials in the City of Kediri. This research was conducted to find out the Kediri City Government's strategy to build regional identity in City Branding Harmony Kediri: Kediri Service city and to find out the Effectiveness of City Branding Harmony Kediri: Kediri Service city in increasing the Local Revenue of Kediri City. The method used in this study is a mix method with a sequential exploratory design. Based on research, it can be seen that City Branding Harmony of Kediri: Kediri Service City helps the City of Kediri gain a good reputation so that it becomes one of the cities of choice for large investors to invest.
Minat Konsumen Dalam Berbelanja pada Aplikasi Shopee Ditinjau Berdasarkan Fitur Paylater , Spinjam dan Affiliate: M Syahru Tsani Syafiq Nuruddin; Risdiana Himmati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.3800

Abstract

Shopee is one of the largest marketplaces in Indonesia that provides several payment features, such as Shopee Paylater, Spinjam and Affiliate.This feature is also used to attract shopping interest for Shopee users without worrying that there is no cost to buy something. The existence of several payment features in the Shopee application makes it easier for consumers to shop for whatever items they want. PThis study aims to determine the effect of featuresShopee Paylater, Spinjam and Affiliate for consumers who make transactions on the Shopee marketplace. This research focuses on students of the Faculty of Economics and Islamic Business, Sayyid Ali Rahmatullah Tulungagung State Islamic University who have accounts and are registered as Shopee Paylater, Spinjam and Affiliate. The method used in this research is qualitative methodwith a case study approach that uses source triangulation as the main data with in-depth interviews as well as observation and documentation as additional data. The results of this study indicate that these three features are the main choices for consumers for transactions. Based on data and analysis, Shopee Paylater is used as micro business capital, Spinjam is used for personal needs, and Affiliates tend to be used to earn income through marketing creative content products that include links uploaded on social media. Keywords: Interest, Shopee Paylater, Spinjam
Co-Authors M Syahru Tsani Syafiq Nuruddin