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All Journal Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Nira Marlianda Sentosa
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PT. ADIRA DINAMIKA MULTI FINANCE Tbk. CABANG PONDOK GEDE Nira Marlianda Sentosa; M Kausar Maulana
Jurnal Ekonomi dan Industri Vol 24, No 1 (2023): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i1.948

Abstract

The purpose of the research service quality and customer satisfaction on customer loyalty at PT. Adira Dinamika Multi Finance Tbk Pondok Gede Branch. In this study used 114 sample respondents. Data analysis method used with simultaneous and partial linear regression analysis techniques and simple linear regression. The results of the study concluded that there is a significant influence of service quality and customer satisfaction on customer loyalty at PT. Adira Dinamika Multi Finance Tbk, either simultaneous or partial
Co-Authors Muhammad Kausar Maulana, SE., MM.