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All Journal Finger : Jurnal Ilmiah Teknologi Pendidikan
Puan Aisyah Maharani
University of Bengkulu
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Finger : Jurnal Ilmiah Teknologi Pendidikan

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Application of Digital-Based Marketing Strategies in Snack Businesses to Improve Student Entrepreneurship Spirit Erma Novela; Anggen Dari; Jessica Artsheila Anggraini; Puan Aisyah Maharani
FINGER : Jurnal Ilmiah Teknologi Pendidikan Vol. 2 No. 1 (2023): FINGER : Jurnal Ilmiah Teknologi Pendidikan February 2023
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.671 KB) | DOI: 10.58723/finger.v2i1.115

Abstract

The increasingly sophisticated development of technology causes   marketing trends to  continue to grow, where marketing shifts from conventional to the digital world. Digital marketing provides many conveniences ranging from offering products, wider marketing reach and lower marketing costs. This study aims to determine the application of digital-based marketing strategies in snack businesses to improve the entrepreneurial spirit of students. The research method used is qualitative discriptive. Data sources were obtained from interviews with informants, as well as questionnaires and observations.  The results showed that the application of digital-based marketing strategies in snack businesses can increase basreng sales three times more than direct marketing and is considered very attractive with a percentage of 60% with the coupon method and basreng products that are marketed have received a good response with a percentage of 80%.
Co-Authors Anggen Dari Erma Novela Jessica Artsheila Anggraini