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All Journal Jurnal Dimamu Jurnal Maps (Manajemen Perbankan Syariah)
Ida Rapida
Universitas Ma'soem
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other

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Journal : Jurnal Dimamu

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Pengaruh Advertising, Sales Promotion, Personal Selling dan Publicity terhadap Minat Nasabah dalam Mengajukan Pembiayaan KPR di BTN KCS Bandung Nelly Nurfitriani Utari; Ida Rapida
Jurnal Dimamu Vol. 2 No. 2 (2023)
Publisher : Ma'soem University

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Abstract

Based on observations, that the background of this research is the lack of incessant promotion of advertising, sales promotion, personal selling and publicity, the amount of competition between banks, both conventional banks and Islamic banks that affect the decline in the number of customers. The object of research in this report is mortgage financing customers at BTN KCS Bandung. The type of research is quantitative associative with the type of data and uses data collection techniques in the form of observation, interviews, literature studies, questionnaires. While the sampling technique is non-probability sampling with purposive sampling. The population is all customers who apply for mortgage financing at BTN KCS Bandung in 2021, totaling 1316 customers with a sample of 93 customers. The results showed that the advertising variable partially affected 53.4% ??of customer, the sales promotion variable partially affected 36.2 % of customer, the personal selling variable partially affects 22.2% of customer, the publicity variable partially affects 37.1% of customer, and simultaneously advertising, sales promotion, personal selling and publicity have an effect of 59.3% on the interest of confidence in applying for mortgage financing at BTN KCS Bandung.
Pengaruh Service Quality dan Customer Value terhadap Kepuasan Nasabah Produk Tabungan Pendidikan di Bank Syariah Indonesia KCP Suropaticore Intan Siti Holipah; Ida Rapida; Armansyah M. Sarusu
Jurnal Dimamu Vol. 2 No. 3 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v2i3.808

Abstract

This research is motivated by the fluctuating number of customer data for education savings products. Based on the results of observations and interviews, research shows that the cause of the fluctuation in the number of customer data for education savings products is influenced by Service Quality and Customer Value at Bank Syariah Indonesia Suropaticore Sub-Branch Office. This study aims to determine how the influence of Service Quality and Customer Value on Customer Satisfaction of Education Savings Products at Bank Syariah Indonesia Suropaticore Sub-Branch Office. Either partially or simultaneously. The object of this research is the customer of educational savings products at Bank Syariah Indonesia Suropaticore Sub-Branch Office. The type of this research is quantitative with associative approach. This type of data uses primary data and uses data collection techniques through questionnaires and complementary data through observation, interviews, documentation, literature studies and questionnaires. The sampling technique in this study used non-probability sampling, amounting to 75 people. The results of this study indicate that there is an effect of Service Quality on Customer Satisfaction of Education Savings Products where tcount > ttable value (10.576>1,66629). Customer Value where tcount > ttable value (4.799>1,66629). has a significant effect on Customer Satisfaction of Education Savings Products where tcount > ttable value. Simultaneously Service Quality and Customer Value have a significant effect on Customer Satisfaction of Education Savings Products where F count = 56.063 > F table = 2,73.
Co-Authors Armansyah M. Sarusu Fitria Mella Adestyan Intan Siti Holipah Nelly Nurfitriani Utari