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All Journal Jurnal Mirai Management Journal of Global Business and Management Review Jurnal Ilmiah Satyagraha MANAJEMEN Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat JWM (JURNAL WAWASAN MANAJEMEN) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Riset Manajemen dan Ekonomi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Edy Yulianto Putra
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Implementasi Strategi Sosial Media Marketing Pada UMKM @keralaparotta_hf Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Rena; Julnando Lim; Jason
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2023): Januari : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i1.354

Abstract

Tujuan penelitian ini adalah peran sosial media marketing berperan aktif dalam meningkatkan UMKM kerala parotta untuk bersaing menghadapi kompetitor lain. Metode yang digunakan dalam penelitian ini yaitu menggunakan metode kuantitatif dimana data yang telah didapatkan berdasarakan penyebaran kuesioner yang telah disebarkan terhadap komsumen kerala parotta. Hasil dari penelitian ini menunjukkan bahwa untuk meningkatkan profit UMKM Kerala Parotta harus menggunakan strategi promosi yang tepat dengan menerapkan clustering pelanggan, persona pelanggan, membuat konten yang mernarik serta aspek owned dan earned. Kesimpulan yang dapat diambil dari penelitian ini adalah Pendapatan penjualan kerala parotta dengan list harga yang ditetapkan dapat dikategorikan mengalami peningkatkan, tetapi ditahun 2022 penjualan pada kerala parotta mengalami sedikit penurunan akibatnya promosi yang dilakukan masi tergolong rendah.
PENGARUH ENTREPRENEURIAL PASSION TERHADAP KEINGINAN BERWIRAUSAHA DI INDONESIA Rizqi Anantia; Edy Yulianto Putra; Dessy Aliandrina
Jurnal Ilmiah Satyagraha Vol. 5 No. 1 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

Theory of planned behavior (TPB) consisting of personal attitude,subjective norms and perceived behaviour control are the model study about therelation of intention and behaviour. In order to expand TPB, entrepreneurial passionvariabel is inserted, which is emotion effected to entrepreneur behaviour. In thisresearch by adding predictor variabel in TPB, it is expected to enrich theexplanation of entrepreneurial intention.The object of this research is entrepreneur in Indonesia. The sampling techniqueused is purposive sampling methode. This research uses primary data, the result ofdata collection using a questionnaire. The collected data had been processed using SPSS software version 24.0. Hypothesis testing analysis uses linear regression andpath analysis.The result of the research is entrepreneurial passion significantly and positevelyaffected entrepreneurial intention. In TPB, each construc effects entrepreneurialintention differently. Personal attitude and perceived behavioral control effectentrepreneurial intention significantly and positevely, while subjective norm affectsignificantly and negatively. Regarding intervening variable, personal attitude andperceived behavioral control has succesfully became intervenig variable betweenentrepreneurial passion and entrepreneurial intention.
Co-Authors Agnes Doraresta Khatarina Tokan Alex Alex Christiarini, Renny Delfina Muthia Sabella Dessy Aliandrina Dewi Dewi Dewi Eva Awaliya, Nindi Suhendri, Goharwin, Tiara Plorist Sibarani, Wildani, Feby Safa Zabrina, Gita Aulia Jason Joy Happy Jones julnando lim Mardiana Ng Meikel Meikel Natasya Sapitri Nevi Ariyu De Utami Nisa Ardhany Damanik Pulung Peranginangin Rena Rizqi Anantia Serina Serina Sherina Sherina, Sherina Tasya Gebee Hasvia Wikandriya Pradinang William Wirren Chang Yeffy Yeffy