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Shelty D. M. Sumual
Universitas Negeri Manado, Indonesia
Education

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PERSEPSI MAHASISWA TERHADAP TRANSPARANSI DAN KEADILAN KEBIJAKAN UANG KULIAH TUNGGAL (UKT) DI UNIVERSITAS NEGERI MANADO Shelty D. M. Sumual; Joulanda A. M. Rawis; Indra Rianto; Dhea Jessica Sendiang; Rofinus Banunaek
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1210

Abstract

The misalignment between UKT policy and students' actual conditions has multidimensional impacts. A perceived disproportionate UKT burden not only places a financial burden on families but also creates a psychological burden that can disrupt students' concentration and the continuation of their studies. The implementation of the Single Tuition Fee (UKT) policy often triggers controversy regarding transparency and justice. This study analyzes student perceptions at Universitas Negeri Manado (UNIMA) regarding UKT implementation and its psychological impact. Using a qualitative case study approach, data were collected via in-depth interviews and source triangulation. The findings reveal a dualism in perception which are some students view UKT determination as procedurally compliant, while others rely on fee relaxation mechanisms. Key findings indicate that despite financial anxiety, students exhibit high optimism driven by trust in appeal mechanisms as a form of procedural justice. It is concluded that effective higher education financial management requires procedural flexibility to accommodate students' economic dynamics and ensure study continuity.
TRANSFORMASI MANAJEMEN SARANA DAN PRASARANA PENDIDIKAN: TINJAUAN TEORITIS DAN PENDEKATAN STRATEGIS DI ERA DIGITAL Joulanda A. M. Rawis; Shelty D. M. Sumual; Freili Akay; Catrien Berhandus; Farid Abdul Razak
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1213

Abstract

Objective: This study aims to analyze the transformation of educational infrastructure management in the digital era and formulate a strategic framework integrating Total Quality Management (TQM) and Smart Asset Management to improve service effectiveness. Methods: The research utilizes a qualitative library research method. Data were collected from 40 selected academic documents, including reputable scientific journals and government regulations, published between 2020 and 2025. The data analysis employs a thematic content analysis technique to identify trends, managerial barriers, and strategic solutions relevant to the Indonesian context. Results: The study reveals that infrastructure inefficiency stems from a failure in managerial paradigms, particularly the lack of maintenance culture, rather than merely budget deficits. The integration of TQM through preventive maintenance cycles and the adoption of IoT-based inventory systems (Smart Asset Management) and virtual laboratories are identified as key strategies to extend asset lifespan and optimize operational costs. Novelty: This article offers novelty by proposing a "Smart School Asset Management" model that synthesizes physical maintenance sustainability with digital infrastructure virtualization as a comprehensive solution for the Society 5.0 era.
MANAJEMEN TENAGA KEPENDIDIKAN/SDM DALAM PERSPEKTIF ILMU PENDIDIKAN Shelty D. M. Sumual; Joulanda A. M. Rawis; Elisa Rompas; Allenita H. G. Kambey; Abraham A. L. Maukar
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1233

Abstract

Objective: This article aims to conceptually examine the management of educational support staff as a strategic component in educational governance, emphasizing the importance of competence, professionalism, and sustainable performance in ensuring the quality of academic and administrative services. Methods: This study employs a conceptual analysis approach supported by an extensive literature review of human resource management (HRM) theories, the Learning-Oriented Support System (LOSS) framework, as well as data-driven governance and service architecture models relevant to contemporary educational contexts. Results: The analysis reveals that educational support staff are no longer merely administrative implementers; rather, they have become an integral part of the learning system. Their roles contribute significantly to academic service effectiveness, strategic data management, and the strengthening of institutional learning capacity. Novelty: This article offers an integrated conceptual framework for managing educational support staff through a quality-oriented HRM approach, combining perspectives on competence, continuous learning support systems, and data-driven governance—an integration that has been largely overlooked in previous studies.
PEMANFAATAN MEDIA SOSIAL DALAM MANAJEMEN HUBUNGAN MASYARAKAT UNTUK MEMBANGUN BRAND AWARENESS PERGURUAN TINGGI Joulanda A. M. Rawis; Shelty D. M. Sumual; Anthonio B. Lengkong; Deiby D. Wuisan; Waldemar Siahaan
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1236

Abstract

Brand awareness is not only measured by logo recognition, but also by the qualitative associations formed in the minds of stakeholders regarding the academic image, research quality, and social value offered by the institution. Objective: This study aims to examine the use of social media in Higher Education Public Relations (PR) management to build brand awareness. Methods: The study employs a Systematic Literature Review (SLR) design of publications from 2015–2024 retrieved from Scopus, Web of Science, Google Scholar, and DOAJ. Data were analyzed using Thematic Content Analysis to identify strategies, impacts, and challenges. Results: Social media has been shown to enhance institutional visibility, brand identity, and public engagement. Platforms such as Instagram, Twitter/X, LinkedIn, and YouTube contribute differently to dimensions of brand awareness, including recognition, recall, and top-of-mind awareness. However, challenges arise in content management, digital crisis response, misinformation, and measurement limitations. Novelty: This study proposes the Smart PR-Equity Model, an integrated framework combining symmetrical communication, multiplatform strategies, and digital brand equity indicators to strengthen higher education institutional reputation sustainably.
MANAJEMEN KURIKULUM PERGURUAN TINGGI 2025 BERBASIS OUTCOME BASED EDUCATION (OBE) Joulanda A. M. Rawis; Shelty D. M. Sumual; Yulham Azhar; Baginda Z. Al Azhar; Agung Pranoto
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1263

Abstract

Objective: This study examines the management of the 2025 Higher Education Curriculum based on Outcome-Based Education (OBE), focusing on curriculum planning, implementation, and evaluation, as well as the extent to which OBE principles are integrated into academic practices. Method: A qualitative exploratory case study approach was employed. Data were collected through in-depth interviews, participatory observations, and curriculum document analysis. Data analysis followed Miles, Huberman, and Saldaña’s Interactive Model, involving data condensation, display, and verification. Results: The findings indicate that the implementation of the OBE-based 2025 Curriculum remains in a transitional stage. While the formulation of learning outcomes (CPL) aligns with OBE standards, consistency varies across programs. Constructive alignment between CPL–CPMK–RPS is not yet optimal, learning practices remain teacher-centered, and curriculum evaluation is not fully data-driven. Institutional challenges include limited lecturer readiness, weak authentic assessment, inadequate digital infrastructure, and insufficient industry collaboration Novelty: This study offers an integrated mapping of OBE-based curriculum management by combining national policy analysis with field evidence, producing a conceptual model for strengthening systemic and sustainable curriculum implementation
MANAJEMEN PESERTA DIDIK: PERSPEKTIF TEORITIS DAN PRAKTIS DALAM SISTEM PENDIDIKAN INDONESIA Shelty D. M. Sumual; Joulanda A. M. Rawis; Diana Lililyans Sigarlaki; Toar Deliezer Bram Mambu; Hilda Anelin Tasiringan; Stevi B. Sengkey
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1305

Abstract

Student Management (Manajemen Peserta Didik/MPD) serves as a strategic component within the education system, functioning not only to maintain administrative order but also to facilitate the holistic development of learners. This study employs a qualitative literature review approach to explore the conceptual foundations of MPD, its theoretical basis, regulatory framework, and its practical implementation in educational settings. The analysis reveals that MPD is not limited to documentation or attendance monitoring; it is intricately connected to learner development theories, character formation, mental health considerations, and the overall effectiveness of instructional processes. An ideal MPD framework must be regulation-based, responsive to individual learner needs, data-driven, and capable of fostering a psychologically safe and productive learning environment. The findings highlight the critical role of MPD in supporting the implementation of the Merdeka Curriculum and the ongoing digital transformation in education. Accordingly, MPD must be strengthened through refined service structures, collaborative leadership, and improved digital literacy. This review concludes that MPD should not be perceived as a mere administrative function but as a strategic managerial system that underpins the comprehensive quality of education.
PENGKAJIAN LANDASAN TEORI MANAJEMEN LINGKUNGAN DAN BUDAYA SERTA IMPLEMENTASINYA DALAM ORGANISASI MODERN Shelty D. M. Sumual; Joulanda A. M. Rawis; Gracia A. G. Rorong; Felly A. Toad; Rillya Manoppo
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.1307

Abstract

Environmental management and cultural management represent two strategic pillars in the development of modern organizations, particularly within the context of global changes characterized by climate crises, digital transformation, and shifting social values. This article provides a narrative review of the theoretical foundations of both fields by examining more than 60 relevant publications. The analysis indicates that systems ecology, sustainability theory, environmental adaptation, and stakeholder theory serve as strong foundations for implementing environmental management focused on ecological balance and resource efficiency. Meanwhile, organizational culture theory, Hofstede’s cultural dimensions, cross-cultural management, and cultural adaptation offer a comprehensive understanding of internal social dynamics influencing organizational behavior. The integration of both theoretical domains has been shown to enhance operational effectiveness, strengthen cultural identity, reduce environmental risks, and expand organizational social legitimacy. This article emphasizes that integrating environmental and cultural management is a key strategy for building organizations that are competitive, sustainable, adaptive, and culturally relevant. Future research is recommended to develop integrative empirical models and conduct cross-sector comparative studies
Co-Authors Abraham A. L. Maukar Agung Pranoto Allenita H. G. Kambey Anthonio B. Lengkong Baginda Z. Al Azhar Catrien Berhandus Deiby D. Wuisan Dhea Jessica Sendiang Diana Lililyans Sigarlaki Elisa Rompas Farid Abdul Razak Felly A. Toad Freili Akay Gracia A. G. Rorong Hilda Anelin Tasiringan Indra Rianto Jelly Maria Lembong* Joulanda A. M. Rawis Paulus Robert Tuerah Rillya Manoppo Rofinus Banunaek Stevi B. Sengkey Toar Deliezer Bram Mambu Waldemar Siahaan Yulham Azhar