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All Journal Jurnal Kajian Manajemen Bisnis Equilibrium Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal EK dan BI JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Innovative: Journal Of Social Science Research Marketgram Journal Human Capital Development Panorama Nusantara Manajemen : Jurnal Ekonomi J-CEKI
Salman Paludi
Universitas ASA Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal EK dan BI

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ANALISIS KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN MEMBELI BAKSO MUKIDI Dewi Gustiawati Dewi Gustiawati; Salman Paludi
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 1 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i1.774

Abstract

The purpose of this research is to analyze and find out the impact of product quality, perceived price and location on purchasing decisions for Bakso Mukidi in Pulogebang, East Jakarta. The survey, which was conducted between January and February 2023, had a total of 100 respondents. Quantitative method used in this research. After testing the validity and reliability of the results obtained during field data collection. Methods of data analysis using multiple linear regression analysis, correlation coefficient analysis and determination with the help of IBM SPSS 20 software. This study shows that product quality positively influences purchasing decisions, while price does not affect purchasing decisions, and location positively influences purchasing decisions.
Co-Authors Ahmad Nurholis Alya Putri Rohali Amelia Rinjani Anis Tyantini Eka Putri Astri Susanti Noor Chastuti Kasanah Dewi Gustiawati Dewi Gustiawati Dinda Robian Dyah Kumala Sari Faris Rifki Abdillah Fatimah Az Zahra Helda Chylia Sianturi Inna Wulan Ningtias Lailatul Mukaromah Laily Rahmawati Lukman Nul Hakim Maulana Hasanudin Rahmah Juwita Setiawan Larosa Siti Nurchorimah Slamet Jumheri