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All Journal Journal of Language and Literature Community Development Journal: Jurnal Pengabdian Masyarakat
Sulmi Magfirah, Sulmi
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health

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Journal : Journal of Language and Literature

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ANALISIS WACANA IKLAN ROKOK SAMPOERNA MILD Dewi, Puspita; Magfirah, Sulmi
Humanitatis : Journal of Language and Literature Vol. 5 No. 1 (2018): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v5i1.445

Abstract

Mass media is one of the great services utilized by people who have the purpose of selling goods and providing services to the public. Mass media is the right market to promote an item or service so that choosing the right diction is a must. The purpose of this study is to identify the meaning of the sentence in the Sampoerna Mild cigarette advertisement "nggak ada Loe, nggak Rame". The research method used is descriptive qualitative using an approach that are hermeneutic and semiotic. The results of the study show that the choice of words in the advertisement has a very persuasive and interesting meaning which has very close social relations. The meaning of " nggak ada Loe, nggak Rame" is a good diction for teenagers who are quickly affected to their peers. This is because teenagers are more likely to like to hang out with their teenage friends. Language, culture and society have strong and good connection.
What Happened in Talaga Biru? A Study of Ecological Literature Rauf, Ramis; Magfirah, Sulmi; Ridwan, Ridwan; Ulya, Afriani
Humanitatis : Journal of Language and Literature Vol. 10 No. 2 (2024): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v10i2.4079

Abstract

This work aims to provide a detailed account of the moral teachings conveyed in the North Halmahera Talaga Biru Folklore. This method of this study employs qualitative research. The data collection technique employs interviews, audio recordings, and a comprehensive review of relevant literature. On the other hand, analyzing data involves multiple steps, including data reduction, display, verification, and conclusion. The research results reveal two overarching messages: positive and negative. The good messages encompassed in the text are as follows: 1) hope, 2) struggle, 3) sacrifice, 4) loyalty, 5) cooperation, 6) cultural values, 7) patience, 8) friendship, and 9) religious values. On the other hand, the contrasting message conveys a sense of sorrow. Sadness is a negative emotion due to the excessive and unreasonable sadness depicted in the Talaga Biru mythology. The depicted grief revolves around the character Majojaru, who experiences profound sorrow and sheds tears for a continuous duration of three days and three nights, ultimately resulting in their demise. In addition, it is anticipated that this will contribute to the development of theoretical knowledge about the moral themes found in folklore from North Halmahera. Moreover, it can serve as a valuable resource for managing culturally and literarily oriented tourism. Furthermore, this study is anticipated to make a valuable contribution to endeavours aimed at enhancing public consciousness regarding the significance of conserving the adjacent natural environment as a habitat for all global ecosystems.
Co-Authors Agnurhasta, Azzan Wafiq Fajrhi, Nur Hempry Putuhena Irsyadi, Hudan Puspita Dewi, Puspita Ramis Rauf Ridwan, Ridwan Talaohu, Ahmad Rifani Ulya, Afriani