Article Per Year (5 Year)
p-Index From 2020 - 2025
0.835
P-Index
This Author published in this journals
All Journal Jurnal Pengembangan Wiraswasta Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi
Nabilla Ryca Maulidiyah
Universitas Trunojoyo Madura
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

 1 
THE IMPACT OF TOTAL VIDEOS AND TOTAL VIEWS ON SUPER CHAT EARNINGS FOR VIRTUAL YOUTUBERS IN PHILIPPINES AND THAILAND: THE ROLE OF TOTAL SUBSCRIBERS AS AN INTERVENING VARIABLE Wily Mohammad; Nabilla Ryca Maulidiyah
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 8 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i8.590

Abstract

This quantitative research employs Partial Least Squares Structural Equation Modeling (PLS SEM) using Smart PLS 4 to analyze the financial dynamics of VTuber YouTube channels in the Philippines and Thailand. The study utilized purposive sampling, comprising 81 channel samples, to explore the relationships between key variables. This research found that Total Subscribers has positive and significant effect to Super Chat Earnings, Total Views has negative but not significant effect to Super Chat Earnings, Total Videos has negative and significant effect to Super Chat Earnings, Total Videos has negative and significant effect to Super Chat Earnings through Total Subscribers, Total Views has positive and significant effect to Super Chat Earnings through Total Subscribers, Total Videos has negative but not significant effect to Total Subscribers, and Total Views has negative and significant effect to Total Subscribers of Philippines and Thailand VTuber YouTube channels.
Co-Authors Abdilah Umar Sulthoni Wily Mohammad