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All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Farah Daroin Putri Muzakki
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur
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Journal : Nanggroe: Journal Of Scholarly Service

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Peningkatan Digitalisasi Pemasaran dan Pengembangan Produk Rolade Sawi di Kelurahan Tanggung Kota Blitar Farah Daroin Putri Muzakki; Sumainah Fauziah
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8190736

Abstract

Blitar City has considerable potential in the MSME sector to be developed. Each village has its own product characteristics. One example of its product is mustard greens which are in the Kelurahan, especially RW 02 and RW 5. Mustard plants are rich in nutrients that contain antioxidants, so they can maintain heart and digestive health. Processed mustard rolls are a popular dish in Asia, including Indonesia. There are variations of mustard rolls with ingredients such as shrimp or chicken, and served with various sauces. However, these MSMEs have the main obstacle, namely the lack of marketing quality, especially in product branding and marketing. Therefore, students are very enthusiastic about designing activities to maximize in providing assistance to MSME rollade mustard so that they can produce products that have high competitiveness and selling power. With this, it is hoped that the community can manage these superior products well in order to improve the economy and people's welfare.
Co-Authors Sumainah Fauziah