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All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Habil Arianda Putra
Fakultas Teknik, Universitas Riau
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Journal : Nanggroe: Journal of Scholarly Service

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Potensi Pemanfaatan Digitalisasi Sebagai Strategi Pengembangan UMKM Keripik Pisang Sale di Desa Sumber Datar Ismandianto I; Tugiran T; Esti Yuati Putri; Rizky Kurnia Ananda; Aisyah Kusumo Dewi; Wahyu Hidayah; Sucitra Lestari Lubis; Alfina Dawanni; Sunse Ayu Febriani; Viola Egis Pratiwi; Habil Arianda Putra
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 6 (2023): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8392720

Abstract

This dedication article focuses on the activities of the Sumber Datar Kukerta Team's service related to the use of digitalization as a marketing development strategy and know the efficiency of the Sale Banana Chips business in Sumber Datar Village. This Small and Medium Enterprise (SME) is a processed product from bananas developed in Singingi District. This is supported by abundant banana production in Sumber Datar Village. This dedication activity is interesting to study because with the business activities of the Salean Sale Chips Food Processing can contribute to profits for the surrounding area business actors. This is supported by the use of marketing digitalization which plays an important role in the sales process that reaches targets to foreign countries such as Malaysia. This service article uses a qualitative approach which includes three stages, namely observation, socialization, and implementation. The results showed that the socialization activity of MSMEs of Sale Mbok Ikem banana chips had been carried out with the output of a MSME marketing content as well as information related to the use of digitalization through social media as a marketing forum.
Co-Authors Aisyah Kusumo Dewi Alfina Dawanni Esti Yuati Putri Ismandianto Rizky Kurnia Ananda Sucitra Lestari Lubis Sunse Ayu Febriani Tugiran T Viola Egis Pratiwi Wahyu Hidayah