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All Journal Sains Manajemen:Jurnal Manajemen UNSERA Humani (Hukum dan Masyarakat Madani) JURNAL AGRI-TEK Devotion: Journal of Research and Community Service Jurnal Locus Penelitian dan Pengabdian Journal of Social Science INJURITY: Journal of Interdisciplinary Studies
Sulasno Sulasno, Sulasno
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Journal : Devotion: Journal of Research and Community Service

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Local Wisdom and Product Competition Model of MSMEs Rambutan Tangkue Based on Intellectual Property In Curugbitung Sub-District, Lebak District Sulasno, Sulasno; Rifai, Ahmad; Rostiyana, Ayu
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.798

Abstract

Local wisdom is a view of life and also knowledge in which there are various life strategies which have a form of activity carried out by local communities which certainly helps to answer various problems, especially in meeting community needs. This research aims to determine the competition model in selling products for micro, small and medium enterprises in rambutan tangkue fruit, as well as to determine the concept of developing local wisdom (local wisdom), especially in micro, small and medium enterprise products for rambutan tangkue in Curugbitung District, Lebak Regency. This research uses qualitative methods with an empirical juridical approach. The data used includes primary data, secondary data and tertiary data. This research shows that the competition model for MSMEs rambutan tangkue products in Curugbitung District usually prioritizes cooperation with each other in achieving profits and superiority of rambutan tangkue fruit and the concept of developing local wisdom of rambutan tangkue fruit using the concept of production response, innovation-friendly processes and marketing strategies creative one.
Co-Authors Abdillah, Farid Ahmad Rifai Anang Susanto Djoko Setyo Martono Fiddiin, Muhammad Faqqihhu Guruh Rafsanjani, Guruh Inge Dwisvimiar Lestari, Deviana Lolitawati, Lolitawati Ningsih, Putri Pratama Ayu Rostiyana, Ayu