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Mohamad Djem djem Djamaludin, Mohamad Djem djem
Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University
Education Social Sciences

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Journal : Journal of Consumer Sciences

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The Influence of Knowledge, Perception, and Attitude toward the Usage of Online Transportation Base Application among Housewives Sholihat, Siti 'Ilmawati; Djamaludin, Mohamad Djem djem
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.663 KB) | DOI: 10.29244/jcs.2.2.15-25

Abstract

This study aimed to analyze the influence of housewife’s knowledge, perception, attitude towards the use of online application based transportation. The sample of this study was 100 housewives, including 50 housewives from suburban area, and 50 housewives from urban areas. The results showed that average index score of knowledge and perception both in suburban and urban area had moderate category. Average index score of attitude of housewives in suburban area had a moderate category, and housewives in urban area had a good category. The duration of education, location, knowledge, perception and attitude have positive correlation with frequency of using online application based transportation. Results of regression analysis showed that age, location, knowledge, perception, and attitude positively influenced the frequency of using online application based transportation. 
Co-Authors Sholihat, Siti 'Ilmawati