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Riri Hilmatus Solihah
Universitas Insan Pembangunan Indonesia, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering

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Journal : Journal of Information Systems and Management

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Penerapan Sistem Manajemen Mutu ISO 9001: 2015 dalam Mendukung dan Menunjang Pemasaran Produk Riri Hilmatus Solihah; Muhammad Farhan Azfa
Journal of Information Systems and Management (JISMA) Vol. 2 No. 4 (2023): August 2023
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v2i4.327

Abstract

In facing global competition, of course, consumer awareness is increasing on product quality, therefore companies need to pay attention to the quality of the products they produce. The consistent implementation of a quality management system affects product quality and customer satisfaction. The standard for international quality management that is commonly used is ISO 9001:2015, for this reason, companies need to receive international recognition stating that the product and systems used comply with the standards. Marketing management plays an important role in implementing the system to determine market conditions and demands as well as designing strategies to achieve company targets. This study aims to analyze and determine the effect of implementing a quality management system in supporting marketing activities and the supporting and inhibiting factors for its application. The type of research used is descriptive and analyzed using quantitative methods. The data collection technique was carried out in the manner proposed according to the table for the implementation of ISO 9001:2015 in marketing.
Co-Authors Muhammad Farhan Azfa