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All Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian West Science Interdisciplinary Studies
Fadilla Ristya Aminda
Universitas Pembangunan Nasional Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

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Pengaruh Lingkungan Makro terhadap E-Commerce Buah dan Sayuran di Indonesia Ayu Kumala Sari; Fadilla Ristya Aminda; Herdiana Anggrasari
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 4 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i4.710

Abstract

Currently, the digitalization of services has erased the boundaries between producers and consumers, one of which is by using e-commerce. This service can help solve farmer and stakeholder problems related to inefficient communication. The focus of this research is to determine the influence of Indonesia's macro environment on the development of fruit and vegetable e-commerce in Indonesia. This research uses a qualitative approach with a literature study method with political, economic, social, technological, ecological, and legal variables to describe the macro environment. The relationship between each macro-environmental factor is studied using PESTEL analysis as a potential opportunity and threat to developing vegetable and fruit e-commerce businesses in Indonesia. The study results show that stable Indonesian politics and rapidly growing digital technology in Indonesia support the development of fruit and vegetable e-commerce. However, from an economic, social, ecological, and legal perspective, it has yet to be able to significantly contribute to developing fruit and vegetable e-commerce in Indonesia. Therefore, it is necessary to integrate fruit and vegetable e-commerce with other goods and services the community needs, such as Grabmart from Grab and Gomart from Gojek.
Development of Leading Commodities for Vegetable and Fruit Crops in Brebes Regency, Central Java Fadilla Ristya Aminda; Ayu Kumala Sari; Herdiana Anggrasari
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.607

Abstract

Determining leading commodities is very important to increase regional competitiveness in economic development. This research aims to identify leading commodities for vegetable and fruit crops in the Brebes Regency, analyze the continuity of leading commodities, and determine the pattern and structure of leading commodities. The research uses a quantitative approach with secondary data for 2018-2022. Data were analyzed using the Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Klassen Typology analysis methods. The analysis results show that Brebes Regency's leading commodities for vegetable and fruit crops are shallot, rose apple, mango, banana, sapodilla, breadfruit, apple, melinjo, and twisted cluster bean. Potential commodities that have the opportunity to become leading commodities in the future are welch onion, yard long bean, chilli, cayenne pepper, tomato, eggplant, green bean, chayote, duku, guava, tangerine, mangosteen, pineapple, papaya, rambutan, salacca, grape, and jengkol. The pattern and structure of vegetable and fruit crops in Brebes Regency, which is considered advanced and fast-growing, is shallots. Plants with fast-growing patterns and structures are garlic, Welsh onion, cabbage, yard long bean, chili, cayenne pepper, tomato, eggplant, green bean, cucumber, chayote, water spinach, melon, watermelon, star fruit, duku, durian, rose apple, tangerine, mangosteen, pineapple, papaya, banana, grape, and jengkol.
Co-Authors Anggrasari, Herdiana Ayu Kumala Sari