Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) Innovation Business Management and Accounting Journal
Ayu Nareswari
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Creating Customer Loyalty Based on Brand Image, Service Quality, Learning Quality, by Mediation of Customer Trust in Purwacaraka Music Studio Ayu Nareswari; Nawangsih Nawangsih; Rendra Wirawan
Innovation Business Management and Accounting Journal Vol. 2 No. 2 (2023): April - June
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v2i2.44

Abstract

The purpose of this research is to understand what contributes to customer loyalty, such as brand image, quality of service, and quality of learning. The analytical method to be used in this study is quantitative analysis using the Smart PLS (Partial Least Squares) method. The Smart PLS method is an appropriate method for examining the relationship between complex construct variables and for understanding the mediating effect between these variables. We will analyze the relationship between brand image, service quality, learning quality, customer trust and customer loyalty at Purwa Caraka Music Studio using data collected through a survey of active customers. The sample used was 200 people. The results showed that customer trust proved to play a mediating role in creating customer loyalty based on brand image, service quality, and learning quality. However, these results have not been explored further in the past, and can be used as a performance evaluation for other Purwa Caraka Music Studio Branches and studies for future marketing strategy programs.
Integrating Financial Literacy Aspects in Small And Medium Enterprise Capital Budgeting Kartika Ayu Kinanti; Ayu Nareswari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3584

Abstract

This research investigates the significant role of financial literacy in the context of capital budgeting in Micro, Small, and Medium Enterprises (MSMEs). The study focuses on the challenges faced by MSMEs in effectively managing their capital budgets, as well as the potential benefits of integrating financial literacy into their budgeting strategies. Through a comprehensive review of existing literature and case studies, this research emphasizes the importance of providing MSME owners and managers with the financial knowledge and skills necessary to make informed decisions regarding their capital investments. The study highlights various techniques and approaches to enhance financial literacy among MSMEs, emphasizing the importance of understanding financial concepts, risk assessment, and the use of appropriate budgeting tools. Furthermore, this research examines the impact of increased financial literacy on the overall financial health and sustainability of MSMEs. The research findings indicate that enhanced financial literacy can lead to more efficient capital budgeting practices, better risk management, and improved long-term growth prospects for MSMEs. This research contributes to the ongoing discourse on the role of financial literacy, capital budgeting, and the development of MSMEs, providing valuable insights for decision-makers, practitioners, and stakeholders striving to create an enabling environment for the growth of small and medium enterprises in the global economy.  
Co-Authors KINANTI, Kartika Ayu Nawangsih Nawangsih Rendra Wirawan