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All Journal Sadida: Islamic Communications and Media Studies
Fandi Gusti Mulyawan
Universitas Islam Negeri Ar-Raniry Banda Aceh, Indonesia
Religion Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Humas J&T Express Bener Meriah Fandi Gusti Mulyawan; Zulkifli Abdurrahman Usman
SADIDA Vol 1 No 2 (2021): Islamic Communications and Media Studies
Publisher : SADIDA

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Abstract

This article examines the public relations strategy of J&T Express in maintaining customer loyalty. This article uses a qualitative methodology with a descriptive analysis method. The data was obtained by means of field observations and interviews with informants, the findings of this article are that J&T Express seems to be implementing exclusive strategies so that some customers are loyal for a long time. Public Relations J&T Express applies both internal and external strategies. The internal communication strategy includes a push strategy, in which the company's internal parties use a SWOT analysis to identify the industry's position with competitors. The external strategy includes a pull strategy, where J&T takes advantage of the COD feature that can attract consumers to minimize fraud by online shops.
Co-Authors Zulkifli Abdurrahman Usman