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MUSAK, ROLANDO DIEMER
JURNAL ADMINISTRASI BISNIS
Economics, Econometrics & Finance

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Journal : JURNAL ADMINISTRASI BISNIS

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PENGARUH PROMOSI TERHADAP TINGKAT PENJUALAN SEPEDA MOTOR HONDA BeAT PADA PT DAYA ADICIPTA WISESA DI MAUMBI MINAHASA UTARA MUSAK, ROLANDO DIEMER; SUMAMPOUW, HANNY; TAMPI, JOHNY
JURNAL ADMINISTRASI BISNIS (JAB) Vol 4, No 4 (2016): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.4.4.2016.13822.%p

Abstract

ABSTRACT : The research in based on the notion that Promosion is one of the important activities of the Maerketing Mix. Because the campaign is an activity the companyinits effort to communicate with consumers. With the expected existing communication in answer frm consumer on product offered. This response by consumers can be categorized in the readiness of the buyer, ie awareness, knowledge, interests, preferences, believe, to buy. For the main purpose of the sale, namely : inform, persuade/ influence and remain. The purpose og this study was to determine the effect on the rate of sales promotion motor Honda Beat bikes at PT DayaAdiciptaWisesa in maumbi North Minahasa Manado. This research uses descriptive method kualitatif using Descriptive Statistics analysis using a simple correlation analysis and simple regression. Keywords : Promotional Sales Rate
Co-Authors SUMAMPOUW, HANNY TAMPI, JOHNY