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All Journal JDM (Jurnal Dinamika Manajemen) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis JOMPA ABDI: Jurnal Pengabdian Masyarakat Journal of Business Application
Sitaniapessy, Harry Anthony Pierre
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Business Application

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Pengaruh Kepercayaan, Kecintaan dan Keterikatan Emosional pada Loyalitas Merek Sitaniapessy, Arthur; Aunalal, Zany Irayati; Sitaniapessy, Harry Anthony Pierre
Journal of Business Application Vol. 1 No. 2 (2022): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i2.p143-152

Abstract

This study aims to examine the effect of brand trust, brand love, and brand emotional attachment on brand loyalty. Respondents in this study are customers who own and use OPPO brand Smartphones in Ambon City. This research uses multiple regression analyses and validity and reliability tests to test research instruments. The results showed that the three hypotheses proposed were accepted, which means that brand trust, brand love, and emotional brand attachment affect brand loyalty.
Co-Authors Arthur Sitaniapessy Aunalal, Zany Irayati Endang Sutrasmawati Joko Rizkie Widokarti Leiwakabessy, Audry Pariama, Leonardo Stevy Patty, Meidylisa