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All Journal Jurnal Ekonomi Jurnal Fakultas Ekonomi : OPTIMAL JEJAK Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Ekonomi Syariah Teori dan Terapan AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Pemerintahan dan Politik
Purnomo, Rochmat Aldy
Universitas Muhammadiyah Ponorogo
Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ekonomi

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Strategi Pengembangan Produk Kuliner Di Pusat Kuliner Pratistha Harsa Purwokerto Purnomo, Rochmat Aldy
Jurnal Ekonomi Vol 21, No 1 (2016): March 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i1.384

Abstract

This study aims to analyze the development strategy Pratistha Harsa Culinary Market. Collecting data using the techniques of interview, observation and literature. The respondents were selected ie Pratistha Harsa Chief Manager, Chairman of the Society Pratistha Harsha, traders culinary Pratistha Harsa. The population of merchants in Pratistha Harsa number of 65 peoples and a sample of 40 seller respondents. Selection of the sample using simple random sampling. This research using SWOT Matrix and QSP Matrix. The results showed that the development strategy for the culinary center Pratistha Harsa obtained from the SWOT Matrix and Matrix QSP is using WT strategy, namely to minimize weaknesses and avoid external threats. It can be concluded that the formulation of the strategy of development of the culinary center Pratistha Harsha, looking at strengths, weaknesses, opportunities and threats of Pratistha Harsa relocation program that decision makers in Pratistha Harsha will apply Weaknesess-Threats Strategy.
Strategi Pengembangan Produk Kuliner Di Pusat Kuliner Pratistha Harsa Purwokerto Rochmat Aldy Purnomo
Jurnal Ekonomi Vol. 21 No. 1 (2016): March 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i1.384

Abstract

This study aims to analyze the development strategy of Pratistha Harsa Culinary Market. Collecting data using the techniques of interview, observation and literature. The respondents were selected ie Pratistha Harsa Chief Manager, Chairman of the Society Pratistha Harsha, traders culinary Pratistha Harsa. The population of merchants in Pratistha Harsa number 65 people and a sample of 40 seller respondents. Selection of the sample using simple random sampling. This research uses SWOT Matrix and QSP Matrix. The results showed that the development strategy for the culinary centre Pratistha Harsa obtained from the SWOT Matrix and Matrix QSP is using the WT strategy, namely to minimize weaknesses and avoid external threats. It can be concluded that the formulation of the strategy of development of the culinary centre Pratistha Harsha, looking at strengths, weaknesses, opportunities and threats of Pratistha Harsa relocation program that decision-makers in Pratistha Harsha will apply Weaknesses-Threats Strategy.
Co-Authors Abas, Sayid Ardiana, Titin Eka Asis Riat Winanto, Asis Riat Asis Riat Winarto Bhimo Rizky Samudro Choirul Hamidah Evi Gravitiani Febrian Adi Nugraha JJ Sarungu Mugi Rahardjo Najib Zamroni Nani Sayekti Santoso, Slamet Sayid Abas Yeni Cahyono Zulfa Rossi Noviana