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All Journal Journal of Applied Management Studies
Priscillia M. Tjandra
Sarjana Manajemen Universitas Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Journal of Applied Management Studies

 1 
PENGARUH e-WOM TERHADAP DESTINATION IMAGE DAN ATTITUDE TERHADAP TRAVEL INTENTION DI NUSA PENIDA BALI, INDONESIA Denny A. Wenas; Priscillia M. Tjandra; Aurelia Evelyn Sucipto; Nathanella A. Fo; Brillian P. P. Pusung; Sabar Pria N. Simanjuntak; Juliani Dyah Trisnawati
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.100

Abstract

This study aims to identify theoretical arguments and hypotheses also analyzing interrelationship between influence of e-WOM, destination image, and attitude towards tourists’ travel intention at Nusa Penida, Bali, Indonesia. With a total of 229 online respondents participated in this study. Primary data were obtained from an online survey using Google Form with likert scale. Author evaluated data using SPSS 27.0 to assess the validity and reliability test, also used AMOS 26.0 Graphic to analyze the Structural Equation Model (SEM) and examine the hypothesis result. The results of the analysis confirm that e-WOM is affecting destination image but not significant, also affecting tourists’ attitude and travel intention significantly. However, the destination image had a negative affect towards travel intention significantly and tourists’ attitude affected travel intention significantly. The results of this research will contribute to the fields of tourism destination marketing, e- commerce, tourist destination branding, and e-tourism. This study assists tourism organizations in the development and implementation of destination marketing strategies in Indonesia.
Co-Authors Aurelia Evelyn Sucipto Brillian P. P. Pusung Denny A. Wenas Juliani Dyah Trisnawati Nathanella A. Fo Sabar Pria N. Simanjuntak