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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Nanda Yunita Wulandari
Fakultas Ekonomi dan Bisnis, Universitas Udayana, Bali, Indonesia
Economics, Econometrics & Finance Education

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FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN USAHA TANAMAN HIAS DI KOTA DENPASAR Nanda Yunita Wulandari; I Wayan Wenagama
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.11.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i11.p19

Abstract

Ornamental plant business is one form of MSMEs that provides products in the agricultural sector. The ornamental plant business has become one of the drivers of Indonesia's economic growth and the trend of ornamental plants has been felt since the beginning of the Covid-19 pandemic. This trend shows an increase in the demand for ornamental plants, which is the basis for increasing business income. However, considering the Covid-19 pandemic that has not yet fully ended, it encourages MSME actors, including ornamental plant business players, to digitize in order to maintain business continuity. The purpose of this study was to analyze the factors that influence the income of ornamental plants in Denpasar City. The data used in this study came from raw data using the Slovin formula and were obtained from a sample of 65 respondents. The data collection method used a questionnaire which was then tested and analyzed with the Eviews 10 program. The results of this study indicate that capital, length of business and e-commerce simultaneously have a significant effect on ornamental plant business income in Denpasar City. Partially, capital, length of business and e-commerce have a significant effect on business income of Denpasar City ornamental plants.
Co-Authors I Wayan Wenagama