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Journal : Economic Reviews Journal

Pengaruh Faktor Harga dan Kepercayaan Terhadap Minat Pelanggan dalam Membeli Produk DRW Skincare Muhammad Rama Rizaldi; Tegar Dwi Fajriatama; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.285

Abstract

Scientific study articles from the library as part of Marketing Management Science are the influence of online marketing, customer trust, brand image, and customer satisfaction on purchasing decisions and customer loyalty. The purpose of this article is to investigate the impact of price and trust on consumers' willingness to purchase DRW Skincare products. This research suggests that trust has a positive and significant impact on interest in purchasing DRW Skincare products. Apart from that, the price factor has a positive & significant influence on the interest in buying the product. This descriptive analysis is quantitative for this research method, which uses SPSS tools. The results of this article are: 1) product prices can be compared with their quality. 2): product marketing influences customer loyalty. 3): Brand perception influences customer interest in purchasing products.
Pengaruh PBB dan BPHTB terhadap Pendapatan Asli Daerah (PAD) dengan Metode Systematic Literature Review (SLR) Tiar Lina Situngkir; Nafisah Dwi Yuliarida; Siti Nurazizah; Nadira Aisha Amidia; Nurmala Dewi Rahmawati; Muhammad Rama Rizaldi; Priambudi; Qobus Rayhaan Al Awaludin; Alvito Auliansyah; Tegar Dwi Fajriatama
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.291

Abstract

When using the Systematic Literature Review (SLR) technique, the research objective is to examine the impact of PBB and BPHTB on PAD. This research identifies, assesses, and synthesizes previous relevant works bringing together many sources in Sprott-approved journals on this topic. The results of this research show that, although at different levels, PBB and BPHTB make significant contributions to PAD in various regions in Indonesia. Increasing revenue from the PBB and BPHTB sectors is one strategy to increase PAD. However, a number of regions still experience difficulties in maximizing revenue from these two tax categories, including low effectiveness and PAD contributions which are in the low to medium range. In addition, this research found that PBB has a significant and beneficial influence on regional economic growth, although the impact of  BPHTB on this cannot yet be determined. The overall results of this research highlight the important role of PBB and BPHTB in increasing PAD and regional economic growth, so it is important for local governments to maximize management and increase revenue from these two types of taxes.