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All Journal AL-ULUM: JURNAL SAINS DAN TEKNOLOGI
Effy Yuswita
Program Studi Agribisnis, Fakultas Pertanian, Universitas Brawijaya, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Energy

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Journal : AL-ULUM: JURNAL SAINS DAN TEKNOLOGI

 1 
THE EFFECT OF PROMOTION, LOCATION, AND PRODUCT ATTRIBUTES ON FRUIT SALAD PURCHASE DECISIONS Julien Polin Timonia Br. L. Tobing; Effy Yuswita; Heptari Elita Dewi; Dina Novia Priminingtyas
AL ULUM: JURNAL SAINS DAN TEKNOLOGI Vol 10, No 2 (2024)
Publisher : UPT Publication and Journal Management, Islamic University of Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jst.v10i2.15855

Abstract

The success of a business in today's globalized market depends on effective marketing and product innovation. This study aims to analyze consumers' assessment of various factors such as promotion, location, brand, price, taste, and packaging size, and their impact on purchasing decisions for Saladpilih.id fruit salad. The research method involves a quantitative approach and data collection through online questionnaires. A total of 94 samples were obtained using nonprobability sampling with the Slovin formula. The findings indicate that promotion, location, brand, price, taste, and packaging size were positively assessed by consumers, with purchasing decision receiving the highest score of 4.19 and promotion the lowest at 3.87. The study also reveals that promotion, location, brand, price, taste, and packaging size all influence consumer decisions when purchasing Saladpilih.id fruit salad.
THE EFFECT OF PROMOTION, LOCATION, AND PRODUCT ATTRIBUTES ON FRUIT SALAD PURCHASE DECISIONS Julien Polin Timonia Br. L. Tobing; Effy Yuswita; Heptari Elita Dewi; Dina Novia Priminingtyas
AL ULUM: JURNAL SAINS DAN TEKNOLOGI Vol 10, No 2 (2024)
Publisher : UPT Publication and Journal Management, Islamic University of Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jst.v10i2.15855

Abstract

The success of a business in today's globalized market depends on effective marketing and product innovation. This study aims to analyze consumers' assessment of various factors such as promotion, location, brand, price, taste, and packaging size, and their impact on purchasing decisions for Saladpilih.id fruit salad. The research method involves a quantitative approach and data collection through online questionnaires. A total of 94 samples were obtained using nonprobability sampling with the Slovin formula. The findings indicate that promotion, location, brand, price, taste, and packaging size were positively assessed by consumers, with purchasing decision receiving the highest score of 4.19 and promotion the lowest at 3.87. The study also reveals that promotion, location, brand, price, taste, and packaging size all influence consumer decisions when purchasing Saladpilih.id fruit salad.
FEASIBILITY ANALYSIS OF EARTHWORM AGRIBUSINESS (Lumbricus rubellus) BY CV RAJ ORGANIK IN MALANG CITY Tarisa Tarisa; Effy Yuswita; Dina Novia Priminingtyas; Mofit Jamroni
AL ULUM: JURNAL SAINS DAN TEKNOLOGI Vol 10, No 3 (2024)
Publisher : UPT Publication and Journal Management, Islamic University of Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jst.v10i3.16781

Abstract

This study addresses the limited recognition of earthworm farming and the lack of detailed financial record-keeping and feasibility analysis within the business. The research aims to evaluate the revenue and income of CV RAJ Organik and assess the financial feasibility of its earthworm agribusiness. Conducted in Sukun District, Malang City, from February to April 2024, the study involved the business owner and financial manager, who provided insights into the company’s financial operations. The analysis employed includes revenue and income evaluation, followed by a financial feasibility assessment using Net B/C, NPV, IRR, and PP criteria. The results indicate that earthworm farming is profitable, with the financial analysis confirming the business's viability. The study recommends that the company maintain its financial management practices, as they meet the necessary feasibility criteria, ensuring the long-term sustainability and success of the agribusiness.
Co-Authors Dina Novia Priminingtyas Heptari Elita Dewi Jamroni, Mofit Julien Polin Timonia Br. L. Tobing Tarisa Tarisa