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All Journal DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Journal of English Language Teaching, Literatures, Applied Linguistics
Devian Try Gustary
STBA Technocrat Tangerang
Humanities Education Languange, Linguistic, Communication & Media Other

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Navigating Deixis in Political Discourse: An Examination of Zelensky and Putin’s Speeches Siti Nur Aenul Hasanah; Devian Try Gustary; Bayu Andika Prasatyo
DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Vol. 4 No. 2 (2024)
Publisher : Perkumpulan Dosen Muslim Indonesia - Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/deiktis.v4i2.629

Abstract

The purpose of this research and analysis is to understand the types of deixis and the meaning of deixis contained in Zelensky and Putin's speeches. In analyzing and conducting research on the types and meanings of deixis in speech texts, the writer uses a pragmatic approach. The author applies Yule's (1996) theory of deixis. In completing this analysis, the author uses a qualitative description as an analytical method. The research data is in the form of sentences containing deixis elements in the text of Zelensky and Putin's speeches as data sources and grouped into types of deixis. The results of this study indicate that the types of deixis include people deixis, place deixis, and time deixis used in Zelensky and Putin's speech texts. The use of person deixis has meaning to the participant or actor. The use of place deixis means place or location. The use of time deixis has meaning at the time of the incident. About the research Here is a comparison between the speeches of Zelensky and Putin. In Zelensky's speech, the dominating deixis is place deixis. This is because in his speech Zelensky always uses the word “this” which means place, namely the country of Ukraine. And in Putin's speech the dominating Deixis is people's deixis. This is because in Putin's speeches he always repeats the word "We" which means Russian citizen
Linguistic Branding: The Role of Word Formation in TikTok Branding Batrisya Amalia Putri; Devian Try Gustary; Aam Alamsyah
Journal of English Language Teaching, Literatures, Applied Linguistic (JELTLAL) Vol. 3 No. 2 (2025): December
Publisher : Merwinspy Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jeltlal.v3i2.435

Abstract

This study investigates the intersection of word formation and personal branding on social media, focusing on the content of a Gen Z TikTok creator named Jazzy. As TikTok serves as a dynamic platform for linguistic innovation, this research explores how a creator's language choices contribute to their digital persona. Employing a qualitative descriptive method with a morphological approach, the study analyzes five of Jazzy's most popular self-development videos. In this study, the researcher acts as the main instrument, supported by observation and note-taking techniques. The data were collected from five of Jazzy’s most-viewed TikTok videos through qualitative observation. The linguistic data were then analyzed descriptively by identifying word formation processes based on McCarthy’s (2002) theory and interpreting their relation to Rampersad’s (2008) personal branding framework. The findings reveal that compounding and derivation are the most frequently used word formation types, strategically utilized to build her brand. These linguistic choices directly support key personal branding elements, particularly specialization and authenticity. In conclusion, the study finds that linguistic creativity is not merely a reflection of online culture but a powerful, strategic tool for identity construction and audience engagement. This contributes to a broader understanding of how language and communication evolve within the context of digital media.
Co-Authors Aam Alamsyah Batrisya Amalia Putri Bayu Andika Prasatyo Siti Nur Aenul Hasanah