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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Ekuilnomi
Wuryaningsih Dwi Lestari
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Kesadaran Merek, Loyalitas Merek, dan Asosiasi Merek Terhadap Keputusan Pembelian pada Produk Smartphone iPhone di Surakarta Muhammad Bahtiar Andika Putra; Wuryaningsih Dwi Lestari
Jurnal Ekuilnomi Vol. 5 No. 1 (2023): Ekuilnomi Vol 5(1) Mei 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/wew6s967

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran merek loyalitas merek dan asosiasi merek terhadap keputusan pembelian pada produk Smartphone Iphone di Surakarta. Metode yang digunakan dalam penelitian ini menggunakan kuesioner berbentuk google form dengan skala Likert 5 poin. Populasi dalam penelitian ini adalah pengguna smartphone iphone, sedangkan sampel diambil melalui metode menggunakan non probability sampling. Sampel dalam penelitian ini adalah masyarakat umum di kota Surakarta yang membeli smartphone iphone sebanyak 100 responden. Uji instrument data dalam penelitian ini menggunakan uji validitas dan uji reliabilitas. Lalu untuk uji asumsi menggunakan uji normalitas, uji multikolinearitas, uji heteroskedastisitas, dan uji autokorelasi. Sedangkan uji hipotesis menggunakan analisis regresi linier berganda, uji F, uji t, dan uji koefisien determinasi (R2). Hasil penelitian ini menunjukan bahwa variabel loyalitas merek dan asosiasi merek berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan variabel kesadaran merek tidak berpengaruh secara signifikan terhadap keputusan pembelian
PENGARUH FIRM SIZE DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING (Pada Perusahaan Manufaktur yang Terdaftar di JII Tahun 2021-2023) Qisthoni Permatasari; Wuryaningsih Dwi Lestari; Nur Achmad; Rini Kuswati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13339

Abstract

This study aims to examine the Effect of Firm Size and Leverage on Company Value with Capital Structure as an Intervening Variable (In Manufacturing Companies Listed in the Jakarta Islamic Index for the 2021-2023 Period). The population used in this study is manufacturing companies registered in JII for the 2021-2023 period. The sample used as many as 6 companies using descriptive statistical analysis methods. Data analysis technique using panel data regression with Fixed Effect method. The results showed that Firm Size and Leverage have a significant effect on the Capital Structure of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the first hypothesis and the second hypothesis are accepted. Capital Structure, Firm Size have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, then the third hypothesis and the fourth hypothesis are rejected. Leverage does not have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the fifth hypothesis is rejected. Firm Size and Leverage do not have a significant effect on Company Value with capital structure as an intervening variable, so the sixth hypothesis and the seventh hypothesis are rejected. Keywords: Firm Size, Leverage, Company Value, Capital Structure, Manufacturing, JII
Co-Authors Muhammad Bahtiar Andika Putra Nur Achmad Qisthoni Permatasari Rini Kuswati