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All Journal ACCRUALS (Accounting Research Journal of Sutaatmadja)
Fariez Tachsin
Universitas Trilogi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : ACCRUALS (Accounting Research Journal of Sutaatmadja)

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EXPLORING THE DRIVERS OF PURCHASING DECISIONS IN LAZADA Fariez Tachsin; Nurul Aisyah Rachmawati
ACCRUALS (Accounting Research Journal of Sutaatmadja) Vol 8 No 02 (2024): Accruals Edisi September 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/accruals.v8i02.1317

Abstract

E-commerce, or electronic commerce, has become a major pillar of the modern economy by changing the way we buy, sell and interact in the global marketplace. This study aims to determine the influence of perceived ease, perceived benefits, and perceived risk on purchasing decisions with purchasing interest as a mediating variable. The number of samples in this study was 100 respondents. Data collection techniques using questionnaires. Data analysis methods using SEM PLS. The results of the study indicate that Perceived Ease of Use, Perceived Benefits and Perceived Risk have a significant effect on Purchase Intention and Purchase Decision. Purchase Intention has a significant effect on Purchase Decision. Purchase Intention has not been able to mediate the effect of Perceived Ease of Use and Perceived Risk on Purchase Decision. However, Purchase Intention is able to mediate the effect of Perceived Benefits on Purchase Decision.
Co-Authors Rachmawati, Nurul Aisyah