This research explores a groundbreaking approach to salt purification, introducing natural zeolite as an impurity binder in the crystallization process. The study aims to enhance salt purity, improve crystal quality, and assess the environmental impact of this innovative method compared to traditional techniques. Rigorous experimentation reveals a significant reduction in impurities, showcasing the selective adsorption capabilities of natural zeolite during crystallization. Microscopic analyses confirm larger, well-defined crystals, substantiating the enhanced crystal purity achieved. Environmental assessments demonstrate comparable or lower energy consumption and reduced waste generation, positioning the new process as an eco-friendly alternative. Taste tests affirm that the impurity reduction does not compromise salt's sensory qualities. Implications extend beyond salt production, influencing sustainability, cost-efficiency, and diversification of salt applications. This research marks a transformative shift, offering a sustainable and high-quality solution for salt purification with broad implications for industrial practices and environmental stewardship.