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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Iqtisaduna Al Fiddhoh: Journal of Banking, Insurance, and Finance Ruang Komunitas : Jurnal Pengabdian Masyarakat RANGGUK: Jurnal Pengabdian Kepada Masyarakat AICOS
Bustami, Alek Wissalam
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Journal : AICOS

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THE EFFECT OF LOCATION, PRICE, AND PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS AT d’BestO IN SUNGAI PENUH CITY Wahyuni, Endah Sri; Bustami, Alek Wissalam; Sumanti, Eva; Putra, Eka; Harahap, Samsul Bahry; Bustami, Bustami
Asian Journal of Islamic Economic Studies Vol. 2 No. 2 (2025): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v2i2.6089

Abstract

This study aims to determine the effect of Location, Price and Product Quality on d’BestO Purchasing Decisions in Sungai Penuh City. The population in this study were d’BestO consumers in Sungai Penuh City. The sample in the study was taken using a non probability technique using the accidental sampling method. Data analysis in this study used the SPSS 26 program. The results of the analysis and discussion showed that the location variable did not have a significant effect on purchasing decisions, price had a significant effect on purchasing decisions and the product quality variable did not have a significant effect on purchasing decisions and location, price and product quality had a significant effect on purchasing decisions at d'BestO in Sungai Penuh City.
Co-Authors Aryuandri, Indrika Ashari, Annisa Diyah Azhar Azhar Busni, Darti Bustami Bustami Desiana Desiana, Desiana Eka Putra Endah Sri Wahyuni Fadlillah, Septi Husnah Harahap, Samsul Bahry Helfenta, Helfenta Mahabbati, Suci Mua'rif, Zul Ihsan Mu’arrif, Zul Ihsan Muhammad Fauzi Nilda, Elvi Novianto, Wawan Novita, Nina Delvia Rahmah, Sopia Ramadani, Dinda Fitria Regen, Ronal Sumanti, Eva Syarif, Dafiar syukrawati, syukrawati Tiara, Tiara Wahyu, Wawan Devis Wiyan Mailindra, Wiyan Zulkifli Nurdin, Zulkifli