Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi
Riana Raharti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Riset Manajemen

 1 
Analisis Dampak E-Commerce Terhadap Pengaruh Penjualan UMKM Riana Raharti; Muhammad Irwan Padli Nasution
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1303

Abstract

This research aims to determine the impact of E-commerce on the influence of MSME sales. The method used is Library Research (Library) in this writing, this method uses books, and journals, both written and online. Based on the results of this research, it can be concluded that E-commerce has a positive impact on MSMEs, including access to larger markets, reduced operational costs, marketing capabilities, in-depth data analysis, and brand development. E-commerce helps MSMEs to develop, increase efficiency, and build customer trust. In facing competition, MSMES needs to focus on effective marketing strategies and maintaining product and service quality. E- commerce is a powerful tool for the growth of MSMEs in the digital era.
Co-Authors Adeliya Saragih Alfa Nadiah Siregar Arsyadona Nasution, Muhammad Irwan Padli Nurbaiti Nurbaiti Ripa Sabila Usni Sitompul