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All Journal IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam El-Usrah: Jurnal Hukum Keluarga Buhuts Al Athfal Buhuts Al Athfal : Jurnal Pendidikan dan Anak Usia Dini Jurnal AL-MAQASID: Jurnal Ilmu Kesyariahan dan Keperdataan Jurnal AL-MAQASID: Jurnal Ilmu Kesyariahan dan Keperdataan Profetik Jurnal Ekonomi Syariah
Siregar, Ihsan Mulia
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Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam

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The Influence Of Sales Promotion, Brand Image, And Store Atmosphere On Impulsive Buying Of Mixue Ice Cream And Tea Siregar, Ihsan Mulia; Ratuliu, Tara
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 10, No 1 (2024): JUNI 2024
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v10i1.13652

Abstract

This study aims to determine and analyze the effect of sales promotion, brand image, and store atmosphere on impulsive buying of Mixue ice cream and tea consumers in Bengkulu City. This research uses a quantitative approach with the help of Eviews 10 software for data analysis. The results of the statistical testing show that sales promotion has a positive and significant effect on impulsive buying of Mixue ice cream and Tea Bengkulu City. Brand image positively and significantly affects impulsive Mixue ice cream and Tea Bengkulu City buying. Store Atmosphere also positively and significantly influences impulsive buying of Mixue ice cream and Tea Bengkulu City. Then, simultaneously, sales promotion, brand image, and store atmosphere positively and significantly affect the impulsive buying of Mixue ice cream and Tea Bengkulu City. The results of this study are expected to be beneficial for related parties, especially Mixue ice cream and Tea companies, to continue to improve and maintain the factors that influence impulsive buying of Mixue ice cream and Tea consumers in Bengkulu City.
Exploration Of Halal Standard Implementation In The Hospitality Industry In Indonesia Maulana, Nora; Siregar, Ihsan Mulia
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 1 (2023): JUNI 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i1.6920

Abstract

The outbreak of the Islamic economic trend has become a branding that currently attracts the attention of many business people from various sectors including the hotel industry. Moreover, Indonesia as the world's largest Muslim country, of course, this condition is a momentum for business people to develop their businesses. Karena islamic branding is not just a form of Muslim compliance with sharia, but also an attraction and lifestyle of the community. This perception has become the trigger for the rise of businesses using sharia identity which cannot be ascertained the correctness of the labeled sharia discrimination. This study aims to see the suitability of sharia hotel implementation with the regulators compiled by DSN-MUI. This research is a fieldresearch with an exploratory descriptive qualitative approach, data collection techniques obtained through observation, depth interviews, and documentation. Data analysis was carried out using the Spradley method in stages ranging from domain analysis, taxonomy, componential and finally analysis of cultural topics. The results showed that the implementation of sharia principles has not been fully applied properly to Namira Hotel Syariah Yogyakarta, especially the aspect of recruiting employees who still prioritize Muslims, worship management has not been managed evenly, hotel operations do not have sharia supervisors and moreover Namira Hotel Syariah does not yet have an official permit for DSN-MUI halal certification, p Sharia endalilan is based on the wishes of business people, not from sharia selection and standardization.  The results of the research findings can be used as material for evaluation and quality assessment standards for the implementation of sharia hotels in Indonesia based on DSN-MUI fatwa No. 108 of 2016.
Co-Authors Ahmad Afandi Ahmad Ramadhan Indriani, Leni Maulana, Nora Qadri, Busran Ratuliu, Tara