Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, Management, Accounting And Social Sciences
Rofa, Laili Alnur
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI E-BISNIS DALAM MENINGKATKAN EFISIENSI PRODUKSI DAN PEMASARAN BOTOL PLASTIK: STUDI KASUS PT ASIA PRAMULIA SURABAYA Rofa, Laili Alnur; Lestari, Sri
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to analyze the e-business strategies implemented by PT Asia Pramulia Surabaya in enhancing the efficiency of production and marketing of plastic bottles. With a focus on PT Asia Pramulia Surabaya, the study seeks to identify how e-business strategies have impacted the company's production efficiency, including increased productivity, cost reduction, and manufacturing process optimization, to understand the effects of e-business strategies on the marketing of plastic bottle products. The research employs a qualitative research method with a case study approach. The findings of this research are presented in three main sub-sections: analysis of e-business strategies at PT Asia Pramulia Surabaya, the influence of e-business strategies on operational efficiency, and an evaluation of digital marketing strategies at PT Asia Pramulia Surabaya.
Co-Authors Sri Lestari