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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Optimal: Jurnal Ekonomi dan Manajemen Journal of Islamic Digital Economics and Management Jurnal Transformasi Bisnis Digital
Dahlan Ramdhani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Transformasi Bisnis Digital

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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Infinix Pada Marketplace Shopee di Masyarakat Kelurahan Isola Bandung Siti Rahmayati; Dahlan Ramdhani
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.240

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions for infinix smarthphone products in Shopee e-commerce, with a case study of the Isola urban community in Bandung. The research method used is quantitative with data collection techniques through questionnaires distributed to 100 respondents. The data analysis technique used is multiple linear regression analysis. The results showed that price and price significantly influenced the decision to purchase infinix smarthphone products in Shopee e-commerce. Price makes a greater contribution than product quality in influencing purchasing decisions. This research is expected to provide benefits for e-commerce businesses in increasing competitive pricing and product quality to increase consumer purchasing decisions.
Co-Authors Pepri Sulistiani Muningsih Reza Satya Yudha Perwira Siti Rahmayati Tita Nuryanti