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Aldrian, Axelking
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Journal : MDP Student Conference

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Strategi Pemasaran Untuk Meningkatkan Minat Berkunjung Wisatawan Di Taman Celosia Jokis Palembang Aldrian, Axelking; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7325

Abstract

The aim of this research is to analyze marketing strategies to increase tourist interest in visiting Celosia Jokis Park in Palembang partially and this research is to analyze marketing strategies to increase tourist interest in visiting Celosia Jokis Park in Palembang simultaneously. The method used for data collection was distributing questionnaires to 200 respondents. The type of research used is descriptive. The sampling technique uses nonprobability sampling with a purposive sampling method and uses the SPSS 21 application. The results of this research show that the partial test (t-test) of promotion variables and price have a positive and significant effect on visiting interest. The simultaneous test (F-test) proves that the independent variables are promotion and price, which have a positive and significant effect on the dependent variable, namely interest in visiting.
Co-Authors Widagdo, Herry