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Cholid, Idam
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Journal : MDP Student Conference

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Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Pelanggan Coffee Shop Tebing Senja.Id Azura, Putri Aprilia; Cholid, Idam
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7359

Abstract

The purpose of this research is to analyze service quality and trust that influence customer loyalty at the Tebing Senja.id coffee shop as well as service quality and trust that influence customer loyalty at the Tebing Senja.id coffee shop. Data collection for this research distributed questionnaires to 216 respondents. Sampling used nonprobability sampling with a purposive sampling method with the help of SPSS 25. Partial test results show that service quality and trust have a significant positive effect on customer loyalty with a value of 0.00 < 0.05. The simultaneous test proves that the F value is 118,098 with a significant value of 0,000, which means that the variables of service quality and trust can be said to have a positive and significant effect on customer loyalty.
Co-Authors Azura, Putri Aprilia