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Stefanni, Stefanni
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Journal : MDP Student Conference

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Madu Kembang Joyo Sriwijaya Di Palembang Stefanni, Stefanni; Meirisa, Faradila
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7427

Abstract

The purpose of this study is to examine partially and simultaneously how the influence of marketing mix on purchasing decisions at Madu Kembang Joyo Sriwijaya in Palembang. The sample used amounted to 250 respondents. Data collection method with questionnaire and using Likert measurement scale. This research approach uses associative research. The technique for sampling uses non-probability sampling with the purposive sampling method. The results of this study show that the independent variable has a partial effect on the dependent variable. Simultaneously, the independent variable affects the dependent variable with a Sig < 0.05.
Co-Authors faradila meirisa Saputra, Aggry Zulfachmi, Zulfachmi Zulkipli Zulkipli