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All Journal Jurnal Manajemen Perbankan Keuangan Nitro CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Wijaya, Melki
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Economics, Econometrics & Finance

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Journal : CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis

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Kajian Literature : Pengaruh Etika Bisnis Terhadap Kepercayaan Dan Kepuasan Konsumen Atika Fitriani; Hasibuan, Sarifah; Wijaya, Melki; Agustiawan Agustiawan
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 2 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i2.2591

Abstract

In the context of doing business and interacting with others, ethics plays a crucial role. Business ethics is not just an element, but a determinant of the success of a business. This study aims to investigate and analyze the role of Business Ethics in building consumer trust and satisfaction. The research method applied is Systematic Literature Review (SLR) with a focus on journals that have been published from 2014 to 2023. The results of this study, namely: 1. Business ethics has a positive effect on consumer trust, 2. Business ethics has a positive effect on customer satisfaction.
Co-Authors Agustiawan Agustiawan Atika Fitriani Dwi Aristi, Mentari Hasibuan, Sarifah Suriyanti, Linda Hetri