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All Journal Transformasi Journal Islamic Economics Ad Diwan Jurnal Komtekinfo The Indonesian Journal of Computer Science
Tesa Vausia Sandiva
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Religion Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Journal Islamic Economics Ad Diwan

 1 
Analisis Pengaruh Digital Marketing terhadap Pertumbuhan Penjualan UMKM Tinjauan Menggunakan Metode Systematic Literature Review: Analysis of the Influence of Digital Marketing on MSME Sales Growth Review Using the Systematic Literature Review Method Tesa Vausia Sandiva; Jhon Veri
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 1 (2024): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i1.997

Abstract

This study uses the Systematic Literature Review (SLR) method to analyze the influence of digital marketing on sales growth of Micro, Small and Medium Enterprises (MSMEs). From a review of 19 articles published between 2019 and 2024, this research consistently shows that digital marketing strategies, such as the use of social media platforms and other digital marketing techniques, play an important role in increasing brand awareness, consumer engagement and sales conversions for MSMEs. Optimization Information technology infrastructure has also been proven to increase the effectiveness of digital marketing strategies in MSMEs. These findings have a significant impact on industry players and MSME related parties, emphasizing the importance of implementing and managing digital marketing strategies for sustainable business growth and competitive advantage in the current digital era. Keywords: Digital Marketing, UMKM, Systematic Literature Review (SLR)
Co-Authors Arip Kristiyanto Gunadi Widi Nurcahyo Jhon Veri Leo Sandi Ramadhanu, Agung Sarjon Defit Yemi, Leonardo