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Sosialisasi ABDIMAS Universitas Primagraha di Kecamatan Tanara (Sektor Pendidikan dan Sektor Perekonomian Budidaya Udang Vaname) Aimmatul Khazanah; Akmaliyah Akmaliyah; M Syaiful Millah; Siti Ma’ani; Riki Gana Suyatna
Jurnal Bintang Manajemen Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i1.2700

Abstract

Primagraha University carries out community service activities in several sub-districts in Serang-Banten which aim to improve student development in the social environment. In this case, UPG sent several students to participate in social life in the community. The materials and methods used in this research are descriptive qualitative methods, this type of research basically uses a deductive-inductive approach. The research location "Socialization of ABDIMAS Primagraha University in the Education Sector and Economic Sector of Vaname Shrimp Cultivation" was carried out in Tanara District, precisely in Kp.Sipanjang Ds.Tenjoayu, Serang-Banten, which is familiar as Kp.Vaname. The research was carried out for approximately three months from September to November 2023. The results of the research were that before carrying out the Community Service's duties, they carried out socialization first in the village sub-district office to get direction in the observations that would be carried out. Where the socialization that will be carried out by ABDIMAS is related to the education sector and the economic sector in the village. Socialization is a process of interaction and learning carried out by a human from birth to the end of his life in a cultural society. The education sector in this area opens our eyes to how much ethics must be applied in the school environment and outside of school. However, the economic sector in the village utilizes existing natural resources, so that its livelihood is in accordance with the characteristics of the village by managing resources from fisheries and then the "BUMDES Sejahtera Bersama" was established to make it easier for the community to develop their livelihoods. From the results of observations as a community servant, socialization is a very important activity so that we remain well connected with the community.
Pengaruh Gaya Kepemimpinan dan Team Work Terhadap Kinerja Karyawan di Kopsyah Raya Banda Madani Cabang Curug Anggun Tri Andini; Meta Juniyanti; Ismatunniami Ismatunniami; Anna Kholifahtul Janah; Riki Gana Suyatna
Jurnal Bintang Manajemen Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i1.2701

Abstract

The success of a business unit depends on leadership, teamwork and employee performance. Leadership style and teamwork in leading is very influential and is a determining factor in the ups and downs of employee performance, therefore it is clear that every company needs an effective leadership style and perfect teamwork. The aim of this research is to simultaneously and partially determine the variables of leadership style and team work on employee performance at Kopsyah Raya Banda Madani Curug Branch. The type of data in this research is associative, namely research that asks about the relationship between two variables. The population in this study was all 14 employees. Data collection techniques include interviews with employees and distributing questionnaires to all employees. From the explanation above it can be concluded that the role of leadership and teamwork is important in achieving organizational goals, because in this case apart from depending on the reliability and ability of employees in operating, work units in an organization, leadership effectiveness and the influence and role of leadership are very necessary because in essence success An organization is determined by a good leadership style and teamwork so that it is developed within the organization to achieve organizational goals.
Pengaruh Perkembangan Ekonomi Digital Terhadap Pendapatan Pelaku Usaha UMKM di Kota Serang Dina Aulia; Ahmad Hidayatullah; Evendi Evendi; Muhamad Riski; Riki Gana Suyatna
Jurnal Bintang Manajemen Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i1.2707

Abstract

This research was conducted with the aim of finding out how economic development is Digital and factors that influence the income of MSME business actors in Serang City. Method The research used is qualitative descriptive research, the data collection method is through observation, interviews, questionnaires and documentation. The informants in this research are MSME business actors in Serang , there are approximately 10,321 MSMEs from various types of businesses spread across Serang Jaya City as research objects. The results of this research show there is a positive and significant partial influence of the digital economy on perpetrators' income MSME businesses in Serang. Meanwhile, factors that support and hinder the MSME sector in the digital economy perspective, namely the ability to know how to use technological media which is a supporting indicator of the success of the digital economy.
Pengaruh Brand Image , Gaya Hidup dan Lokasi Terhadap Keputusan Pembelian: Studi Kasus Es Teh Badak Pandeglang Rt.Sri Ratna Ayu Kamillah; Robby Hernanada; Ela Nuramalia; Riki Gana Suyatna
Jurnal Manajemen Riset Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i1.2203

Abstract

Purchasing decisions are a crucial stage in the marketing process that is influenced by a number of factors. brand image (product image), lifestyle, and location have become important aspects that play a significant role in shaping consumer preferences Badag Ice Tea in Pandeglang will provide deep insight into how these elements interact with each other and contribute to consumer purchasing decisions. This type of research is quantitative with the aim of tracking the impact between independent factors (autonomous variables) and reliant variables (subordinate variables). the research place is Es Teh Badag Pandeglang. the research time was conducted for approximately 3 months from November 2023 to January 2024.The results of this study indicate that the f test of brand image, lifestyle and location simultaneously and significantly affects the purchasing decision of badag ice tea in pandeglang. The t test results show that brand image, lifestyle and location have a positive and significant influence on purchasing decisions for badag ice tea in pandeglang. The R2 value of 0.609 or 60.9% means that the brand image, lifestyle and area factors have an impact of 60.9% on purchasing decisions, the excess 39.1% is influenced by factors outside the focus such as value, progress and service quality.