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All Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen
Usman, U
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Economics, Econometrics & Finance Social Sciences

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Journal : Samalewa: Jurnal Riset dan Kajian Manajemen

 1 
STRATEGI PEMASARAN SEBAGAI UPAYA MENINGKATKAN PENDAPATAN PELAKU USAHA MIKRO KECIL DAN MENENGAH DI KABUPATEN SUMBAWA Oktarina, Inez; Usman, U
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 2 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i2.1335

Abstract

This study aims to determine the application of marketing strategies as an effort to increase the income of micro, small and medium enterprises (MSMEs) in Sumbawa District. The type of this study is descriptive research with a qualitative approach. The type of data used is qualitative in the form of informants' answers related to the object of research. The qualitative data used in this study were obtained directly from primary sources, namely MSMEs in Sumbawa District using a structured interview technique. The data that has been collected was analyzed using the SWOT analysis technique. The results of this study indicate that MSMEs in Sumbawa Regency have enormous potential to be developed. Through SWOT analysis, information is obtained regarding the strengths, weaknesses, opportunities and threats of MSMEs in Sumbawa District so that appropriate alternative marketing strategies can be formulated that can be carried out as an effort to increase the income of MSME in Sumbawa District. Some of the alternative marketing strategies include the SO strategy which is carried out by exploiting existing strengths and opportunities, the ST strategy which is carried out by utilizing strengths to overcome the threats faced, the WO strategy which is carried out by minimizing weaknesses to be able to take advantage of existing opportunities, and the WT strategy which is done by minimizing weaknesses and threats.
DAMPAK PENERAPAN TEKNOLOGI INFORMASI DALAM BIDANG E-COMMERCE TERHADAP PENDAPATAN UMKM DI KABUPATEN SUMBAWA Hapan, Fransiska Maya Kusuma Yanti; Usman, U
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 1 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i1.1593

Abstract

This study aims to determine the impact of the implementation of e-commerce information technology on MSMEs income in Sumbawa District. The type of this study was comparative study used to compare the income levels of MSMEs in Sumbawa District before and after the implementation of e-commerce information technology. The type of data used in this study was quantitative data obtained directly from respondents using a questionnaire. The type of data used in this study was quantitative data collected from existing sources in the form of annual reports, documents and archives contained in MSMEs in Sumbawa District. Data analysis in this study was carried out using the two-average difference test technique. These testing techniques include the data normality test with Kolmogorov Smirnov test, paired samples statistics test, paired samples correlations test, and paired samples t-test. The results of this study showed that the implementation of e-commerce information technology had a positive impact on the income level of MSMEs in Sumbawa District. The income earned by MSMEs in Sumbawa District had increased after the implementation of e-commerce information technology compared to the income before the implementation of e-commerce information technology. Thus, it can be stated that the implementation of e-commerce information technology is a very important aspect in supporting the increase in MSME income in Sumbawa District.
PENGARUH PENERAPAN PRUDENTIAL BANKING PRINCIPLE DALAM MEMINIMALISIR RISIKO KREDIT BERMASALAH PADA PD. BPR NTB SUMBAWA Sapriadi, S; Usman, U
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 2 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i2.1820

Abstract

This study aims to examine the effect of the implementation of the prudential banking principle in minimizing the risk of non-performing loans at PD. BPR NTB Sumbawa. The type of this study was causal associative research. The type of data used was quantitative data obtained directly from research respondents. The population in this study was all employees at PD. BPR NTB Sumbawa, totaling 98 people. This study used a census sampling or saturated sampling technique, so that the respondents in this study numbered 98 people. The data used in this study were collected using a questionnaire to be analyzed using techniques including simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determination testing (R2). The results of data analysis in this study, it is known that the t-value calculated of the hypothesis testing results was 8.151, which was greater than the t table value of 1.661 (8.151>1.661), while the significance value was 0.000, which was smaller than the real level value of 0.05 (0.000<0.05). Based on these results, it can be stated that the implementation of the prudential banking principle had a positive and significant effect on the risk of non-performing loans at PD. BPR NTB Sumbawa. The implementation of the prudential banking principle had a fairly large ability to minimize the risk of non-performing loans at PD. BPR NTB Sumbawa, which was 40.9%, while the remaining of 59.1% was effected by other variables outside this research model.
ANALISIS EFEKTIVITAS STRATEGI ADAPTASI MANAJEMEN PT. ASTRA MOTOR SUMBAWA BESAR DALAM MENINGKATKAN PENJUALAN DI ERA REVOLUSI INDUSTRI 4.0 Syafitri, Nurul Aini; Usman, U
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 5 No. 1 (2025): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v5i1.2054

Abstract

This study aims to know the Human Resource Management Adaptation Strategy in the Industrial Revolution 4.0 Era at PT Astra Motor Sumbawa and the effectiveness of the strategy. The type of this study was qualitative descriptive study. The types of data used were qualitative and quantitative data, then source of data in this study were primary and secondary data. The numbers of informants in this study were 4 informants consisted of 1 key informant and 3 main informants. The tools used to collect data were interviews and documentation. The technique of analysis data were qualitative analysis and effectiveness analysis. The results of this study showed that the management of PT. Astra Motor Sumbawa Besar has implemented several adaptive strategies to maintain the company's existence and increase its sales volume in the era of the industrial revolution 4.0. However, the implementation of this strategy has not shown effective results as measured by sales volume. The sales ratio at PT. Astra Motor Sumbawa Besar in 2020-2024 was in the fairly effective category, indicating that the company's management has not been able to implement an adaptive marketing strategy in accordance with changing market conditions and consumer behavior. Therefore, optimal efforts are needed from company management to explore all the potential that is owned so that it is hoped that it can provide a positive and significant contribution to increasing the company's sales volume.
Co-Authors Adelia, A Fitri Rahmawati Hapan, Fransiska Maya Kusuma Yanti Oktarina, Inez Sapriadi, S Syafitri, Nurul Aini Wardi, Suharli Wirayuda, Pangeran