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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Zerimah Hasibuan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS STRATEGI EKSPANSI PEMASARAN GLOBAL DALAM KEBIJAKAN PRODUK Nadya Maulidya M; Nabillah Purba; Nurbaina Junita S; sri lestari; Zerimah Hasibuan; Suhairi Suhairi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2023): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i1.969

Abstract

The purpose of this study is to examine the various stages of global marketing development or expansion plans in global product policies. By using a descriptive qualitative analysis method, which uses the results of data from various reference sources to describe a research result. Part of the study of the literature involves organizing research resources, reading and taking notes, and using library data collection methods. Six considerations in global product policy are presented in this study, including producing new products for global markets, standardization versus customization, international diffusion, developing new products for global markets, and developing truly global products. In addition, there are five tactics for expanding global marketing: product communication expansion, product communication expansion adaptation, product adaptation, multiple adaptation, and product purpose.
Co-Authors Nabillah Purba Nadya Maulidya M Nurbaina Junita S SRI LESTARI Suhairi Suhairi