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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Runi Nurazizah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi Terhadap Kepercayaan Pelanggan Dan Loyalitas Donatur Pada Yayasan Pendidikan Mentari Ilmu Karawang Runi Nurazizah; Sungkono Sungkono
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1797

Abstract

This study aims to analyze the effect of promotion and service quality on donor trust and loyalty to the Mentari Ilmu Foundation. This study used a quantitative approach with a survey method of 30 people. Measurement of variables using a Likert scale with a weight of 1 to 5. This study found that promotion has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty, trust has a positive and significant effect on loyalty, promotion has an effect on loyalty through trust.
Co-Authors Sungkono Sungkono