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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Angga Putra Suhadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Produk Tabungan IB Hijrah Haji Muda pada Generasi Milenial di Bank Muamalat Cabang Stabat Angga Putra Suhadi; Maryam Batubara; Nursantri Yanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i4.2295

Abstract

The purpose of this study is to find out the marketing strategy of young IB Hijrah Hajj savings for the millennial generation at Bank Muamalat Stabat Branch. The use of data sources in this study is primary and secondary data. The data analysis technique is using SWOT analysis. This analysis places situations and conditions as input factors, then grouped according to their respective contributions described Internal Factors Analysis Summary. Analysis of external factors EFAS. The results showed that the marketing strategy of the IB Hijrah Haji Muda Savings product carried out by Bank Muamalat Stabat Branch was in a very favorable situation for the company because it had opportunities and strengths so that it could take advantage of existing opportunities. The strategy that must be applied in this condition is to support an aggressive growth policy (growth oriented strategy).
Co-Authors Maryam Batubara Nursantri Yanti