Concerned with many of the abuses ascribed to students and athletes, an increasing number of administrators, physical educators, coaches, and observers of sports believe that it has the potential to shape character. The potential impact of sports and physical education on character development is discussed in program administration and teaching/coaching behavior. Specific practices such as conditional scholarships, non-graduation of athletes, gender bias, modeling, drill, explanation and demonstration, encouraging athletes to play when injured, "running up the score," and performance evaluation are addressed. If students and athletes are important in sports and physical education, then character development should be an important aim of sports and physical education.