Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JOURNAL OF INDONESIAN ISLAM
Muslim, Imam
School of Business and Management Petra Christian University Surabaya
Religion Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MARKET SEGMENTATION FOR QURBAN DONORS OF ZAKAT AMIL INSTITUTION Muslim, Imam; Wijaya, Serli; Jaolis, Ferry
JOURNAL OF INDONESIAN ISLAM Vol 17, No 2 (2023)
Publisher : State Islamic University (UIN) of Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/JIIS.2023.17.2.403-422

Abstract

Despite the increasing number of zakat amil institutions in Indonesia in the past few years, many lack market segmentation-oriented efforts in serving the donor members. Marketing tactics and programs are often designed general, believing that every member would respond the same to ‘one for all’ programs. This research aimed to conduct market segmentation for qurban donors with the Theory of Planned Behavior (TPB) as the underpinning theory. A survey of 464 members of Baitul Maal Hidayatullah National Zakat Amil Institute (BMH) Surabaya was performed. Employing cluster analysis statistical technique, this study identified four distinct qurban donor segments, namely: 1) Aqliyah segment with 2%; 2) Ihsaniyah segment with 28%; 3) Insaniyah segment with 54% and 4) Ubudiyah segment with 16%. This result shows that religious is not the only motive of offering sacrifice. In fact, insaniyah which refers to solidarity is the most prevalent motive.
Co-Authors Jaolis, Ferry Serli Wijaya