Syifa Khan, Fazal Nur
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Journal : JURNAL SAHID DA'WATII

ANALISIS KOMUNIKASI KELOMPOK PADA KOMUNITAS VESPA BROTHERHOOD SCOOTERIST CEMPLANG Syifa Khan, Fazal Nur
JURNAL SAHID DA'WATII Vol 2 No 01 (2023): Juni 2023
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v2i01.525

Abstract

The purpose of this research was to describe and analyze group communication n the Brotherhood Scooteris Cemplang (BSC) community. This study uses a descriptive qualitative approach. nformants were selected using purposive and snowball techniques. data obtained by nterview, direct observation, and documentation study. The technique of analyzing the data used n this study s through several steps, namely data reduction, data presentation, and conclusions. The results of this study show that communication within the BSC community uses two kinds of communication patterns. The first s the wheel communication pattern that occurs when they carry out formal and structural activities. Second, the communication patterns of all channels occur when they carry out nformal activities. The communication pattern of all channels stimulates a sense of brotherhood and begins to strengthen solidarity.