Fadhlillah, Penny Rahmah
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Journal : Research of Islamic Economics (RIE)

The Effect of Exchange Rate, Money Supply, Inflation, and BI-7DRR on Net Asset Value of Sharia Mutual Funds Sholeha, Ulfatus; Fadhlillah, Penny Rahmah
Research of Islamic Economics Vol. 1 No. 1 (2023): JULY 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v1i1.73

Abstract

This research aims to examine the individual and combined impacts of the Rupiah Exchange Rate (Exchange Rate), Money Supply, Inflation, and BI 7DRR on the Net Asset Value (NAV) of Sharia Mutual Funds. The study employs a quantitative approach using secondary data, with a sample size of 60 NAV data points from Islamic Mutual Funds recorded monthly between January 2016 and December 2020. The Error Correction Model (ECM) Engel-Grange is utilized as the analytical method. The findings indicate that, on a partial basis, the Exchange Rate and BI 7DRR variables do not have a significant influence on the NAV of Sharia Mutual Funds. However, the Money Supply and Inflation variables demonstrate a positive and significant impact on the NAV of these funds. Moreover, when considered together, the Exchange Rate, Money Supply, Inflation, and BI 7DRR variables jointly exhibit a significant effect on the NAV of Sharia Mutual Funds. As a result, it is suggested that the government should create a secure and profitable environment for Sharia mutual funds to foster continuous growth. An evident sign of the expansion of Islamic mutual funds is the increasing number of units offered to investors in the community.
Unlocking Consumer Choices: The Impact of Halal Labels, Brand Image, Quality, and Price on Buying Decisions Rahmania, Dea; Fadhlillah, Penny Rahmah
Research of Islamic Economics Vol. 2 No. 1 (2024): JULY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v2i1.250

Abstract

This research aims to determine whether there is an influence of the Halal Label, Brand Image, Product Quality and Price Perception on Purchase Decisions for Cempaka Putih Mixue Ice Cream and reviews in Islam. The population of this study were consumers who had purchased Mixue Ice Cream at the Cempaka Putih branch at least once, with a total of 100 respondents. The sampling technique uses a non-probability method, with a purposive sampling technique through distributing questionnaires. The research results show that the halal label has no influence on purchasing decisions, brand image influences purchasing decisions, product quality influences purchasing decisions, price perception influences purchasing decisions. Managerial Implications The findings of this research indicate that factors such as halal labels, brand image, product quality, and price perceptions play an important role in influencing consumer purchasing decisions. For company managers, especially those operating in markets where most consumers are Muslim, this emphasizes the importance of ensuring products have clear and reliable halal certification, because this can increase customer trust and loyalty. This paper contributes to understanding the dynamics of food product purchasing decisions in Muslim markets and provides practical insights for companies to increase their competitiveness.