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Amaliatulwalidain , Amaliatulwalidain
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Social Sciences

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Journal : Jurnal Studi Ilmu Sosial dan Politik

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Strategi Kemenangan Anggota Legislatif terpilih di Dapil 1 Kabupaten Musi Banyuasin Tahun 2024 Aldi, Muhammad; Febriyanti , Doris; Amaliatulwalidain , Amaliatulwalidain
Jurnal Studi Ilmu Sosial dan Politik Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jasispol.v3i2.3446

Abstract

Purpose: This research aims to identify and analyze Mr Tapriansyah's offensive strategy in the 2024 legislative elections in Musi Banyuasin Regency. Offensive strategy is divided into two methods. First, expanding the market through the Social Assistance Program, Yasin Recitation Routine Program, Maternal and Child Health Education Campaign, Offer of Free Education Policy and Infrastructure Development, and Involving Local Religious Figures in tadarus activities. Research methodology: This research uses qualitative methods with data collection techniques through observation, interviews, questionnaires and documentation. Researchers visit the research object directly to observe the focus elements. In-depth interviews were conducted with candidates and parties involved in campaigns and elections. Data is documented to support research results. The digital questionnaire was distributed via Google Form to 100 residents of Musi Banyuasin Regency. Results: Research shows that Mr. Tapriansyah has succeeded in implementing the strategy of expanding market expansion well. The campaign program which includes social assistance and regular Yasin recitations has been successfully implemented, involving local religious leaders. Limitations: Researchers and resource persons in this study are in different locations. The researcher is domiciled in Palembang City, while the resource person is in Musi Banyuasin Regency. Researchers continue to conduct direct interviews with research sources. However, to overcome distance constraints, the researcher conducted an interview with one of the sources via the WhatsApp application. Contribution: This research contributes to the political campaign strategy literature by demonstrating successful strategy implementation.
Kemenangan Noor Ishmatuddin 2024: Politik Identitas di Daerah Perairan Banyuasin Al Hadar, Syahziar; Amaliatulwalidain , Amaliatulwalidain; Isabella , Isabella
Jurnal Studi Ilmu Sosial dan Politik Vol. 5 No. 1 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jasispol.v5i1.5316

Abstract

Purpose: This study examines the influence of Bugis ethnic identity on Noor Ishmatuddin’s victory in the 2024 Legislative Election in the coastal areas of Banyuasin. Methodology/approach: The research was conducted in Telok Payo and Muara Sungsang, Banyuasin, using a qualitative case study approach. Data were collected through observations, interviews, online questionnaires (Google Forms), and documentation. Informants included Noor Ishmatuddin, community leaders, local residents, and campaign team members. Results/findings: Bugis ethnic identity strengthened Noor Ishmatuddin’s symbolic legitimacy; however, his electoral victory was primarily driven by inclusive campaign strategies, effective use of social media, and strong supporter loyalty. The influence of family, local strongmen, and cultural activities further enhanced voter trust without generating polarization. Conclusions: Noor Ishmatuddin’s victory in Banyuasin was not solely determined by his Bugis ethnic identity but was also shaped by inclusive campaign strategies, digital engagement, loyal grassroots support, and the involvement of family and local figures. While ethnic identity functioned as symbolic capital, the decisive factors were adaptive and participatory approaches that successfully avoided social polarization. Limitations: The study is limited to two villages, which may not fully capture broader regional dynamics. Contribution: This research enriches the understanding of identity politics in local elections and provides insights into ethical campaign strategies for multicultural regions.
Co-Authors Al Hadar, Syahziar Isabella , Isabella Muhammad Aldi, Muhammad