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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ilomata International Journal of Tax and Accounting Innovative: Journal Of Social Science Research Jurnal Ekonomis
Karundeng, Meidy Lieke
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ekonomis

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The Influence of Service Quality on The Interest of Consumer in Purchasing at Indomaret, Bandung Karundeng, Meidy Lieke
Jurnal Ekonomis Vol 17 No 2 (2024): EKONOMIS : November 2024
Publisher : Fakultas Ekonomi Universitas Advent Indonesia

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Abstract

The purpose of this study is to test and provide empirical evidence regarding the effect of service quality on consumer purchasing interest at the Indomaret branch in Bandung. The background of this study is because service quality is one of the most important factors in determining consumer purchasing interest. The research method used is an empirical method with a descriptive and verification approach. Primary data were collected through questionnaires distributed to one hundred Indomaret customers. The findings indicate a notable relationship between service quality and consumer buying interest, suggesting that service quality plays a role in influencing consumer buying interest.
Co-Authors Francis Hutabarat Manullang, Martha Pangaribuan, Hisar Sinaga, Samuel Pradinata Valentine Siagian