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All Journal Dinasti International Journal of Education Management and Social Science Nusantara Journal of Multidisciplinary Science
Ros Wungu , Nurma
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media

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Analisis Penyusunan Anggaran & Realisasi Biaya Produksi Pada PT. Anping Seafood Indonesia Najiah Septiana, Yena; Yeni Najiah Septiani; Ros Wungu , Nurma; Rachmat Agus Santoso
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 6 (2024): NJMS - Januari 2024
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Penelitian ini bertujuan untuk menganalisis anggaran biaya produksi pada perusahaan PT Anping Seafood Indonesia. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Data yang digunakan dalam penelitian ini berdasarkan sumbernya yaitu data sekunder. PT Anping Seafood sebelumya belum pernah melakukan analisis selisih yang terjadi antara anggaran yang disusun dengan realisasi yang terjadi antara biaya standar dengan biaya produksi. Dari perhitungan analisis realisasi bahan baku pada tahun 2020 diperoleh realisasi yang kurang menguntungkan bagi perusahaan sedangkan biaya tenaga kerja langsung dan biaya overhead pabrik berada pada posisi yang menguntungkan bagi perusahaan.
The Influence of Product Quality and Advertising On Prezt Product Purchase Decisions Ros Wungu , Nurma; Hasbi, Hariandy
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2651

Abstract

In a competitive market environment, it is important for companies to understand the factors that influence consumer behavior in making purchasing decisions. The aim of this research is to investigate the influence of product quality and advertising on consumer purchasing decisions. This study uses a quantitative approach. Data was collected through surveys using questionnaires and literature studies. The data that has been collected is then analyzed using a regression test using the SPSS program. The research results show that product quality and advertising have a positive effect on product purchasing decisions, both partially and simultaneously. Product quality and advertising are two important factors that can influence product purchasing decisions. Consumers who are satisfied with product quality and impressed by product advertising are more likely to buy the product.
Co-Authors Hasbi, Hariandy Najiah Septiana, Yena Rachmat Agus Santoso Yeni Najiah Septiani